Nicotine pouches are becoming more popular than ever in 2025, with brands constantly improving flavors, strength, and overall quality. But with so many options on the market, it’s tough to know which ones are actually worth your money.
We tested dozens of pouches to bring you a no-nonsense list of the top 5 nicotine pouches this year. These rankings are based on flavor, satisfaction, pouch feel, price, and overall user experience.
5. VELO
VELO has improved in 2025, especially with their new line of smoother blends. The pouches are easy on the gums and have decent flavor retention.
- Best Flavors: Dragon Fruit, Ice Cool
- Strengths: 4mg, 7mg
- Pros: Good texture, not too runny, solid lineup
- Cons: Inconsistent flavor strength between batches
4. On!
These tiny pouches deliver a surprisingly strong kick. If you’re after discretion and potency, On! might be your go-to.
- Best Flavors: Cinnamon, Wintergreen
- Strengths: 2mg, 4mg, 8mg
- Pros: Super compact, long-lasting nicotine delivery
- Cons: Some flavors feel synthetic
3. Rogue
Rogue pouches feel a little more moist and flavorful, especially if you like bolder profiles. They offer a variety of strengths and flavors that cater to both casual and seasoned users.
- Best Flavors: Honey Lemon, Mango
- Strengths: 3mg, 6mg
- Pros: Flavorful, softer pouch feel, good buzz
- Cons: Slight aftertaste depending on flavor
2. Zyn
Zyn continues to dominate the pouch game with consistent quality and balanced flavors. The pouches are slim, discreet, and the nicotine release feels smooth without overwhelming you.
- Best Flavors: Cool Mint, Citrus
- Nicotine Strengths: 3mg, 6mg
- Pros: Widely available, reliable flavor, solid nicotine hit
- Cons: Slightly dry texture for some users
1. ALP
ALP is a newer brand with growing popularity due to its affordability and minimalist branding. It’s a solid choice if you want to try something different without breaking the bank.
- Best Flavors: Blue Mint, Arctic Grape
- Strengths: 4mg, 8mg
- Pros: Budget-friendly, sleek packaging, decent flavor
- Cons: Not as widely available yet